Brand perception analysis competition monitoring

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Knowing how your brand is perceived is crucial to any marketing strategy. Social listening helps you identify the emotions and opinions that users associate with your business. For example, which platform generates the most positive conversations about your products or services?

In addition, WeAreSocial points out that social listening can improve the perception of your brand by 20% through specific campaigns on networks, obtained by studying your audience. At Prospect brazil whatsapp number data Factory , we use advanced tools to analyze your audience and the conversations that are generated around your brand, and thus, offer you personalized strategies that increase your audience's engagement.

Did you know that 82% of conversations on social media do not explicitly mention brands ? That's right, this insight from DataReportal shows us that monitoring your competitors' mentions and strategies gives you valuable information to better position yourself in the market. As a digital citizen, it's not about copying, but rather analyzing which tactics work in your sector and how to adapt them. For example, if your competitor is very successful in campaigns with influencers, social listening allows you to identify which strategies to replicate or surpass.