Analysis of patient referral sources

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actions, its effectiveness is assessed, successful and unsuccessful tools, mistakes and promotion channels are identified. What modern methods of analyzing marketing actions exist, how to work with them and why it is necessary to take into account the contact information of patients who did not make an appointment, read in the article.

Current methods of promotion
Today, in most cases, all actions to promote dentistry and bahrain number data attract patients to the clinic are concentrated on the Internet. This is a kind of word of mouth, where you can not only announce your existence, but also create a community of loyal patients, increase public confidence in the clinic and the doctors working there, prove high standards of service quality and the expertise of specialists. These are the positions that are considered the most important in promoting medical and, in particular, dental services.



Among the channels of promotion on the Internet, the following can be distinguished:

website optimization for search engines (SEO for dentistry);
contextual advertising;
posting on aggregator sites;
social networks (SMM);
PR activity.
These channels should be used in combination, as they allow you to highlight all the points necessary for high-quality promotion and ultimately attract prepared loyal patients. For example, placing a clinic and especially patient reviews on aggregator sites inspires more trust in patients, and active social media management allows you to create a trusting dialogue with the patient, demonstrate openness and customer focus.