In-feed video ads (video discovery ads)
Discovery ads are a little different from the in-roll YouTube ads. Rather than being played at the start or middle of other videos, they show up alongside organic YouTube search results and include three lines of text and a thumbnail. When a viewer clicks on the ad, they can either be directed to your video page or your YouTube channel. You only pay when someone clicks on your ad.
Best for: Competing with similar content and sharing relevant, high-quality videos on niche topics.
3. Skippable in-stream video ads
This type of YouTube video ad plays australia mobile database before or during a video (pre-roll, mid-roll, or post-roll) and gives viewers the chance to “skip” after five seconds. You only pay when users watch the first 30 seconds or the entire ad, or if they interact with your ad by clicking—basically, you only pay if they don’t hit the Skip button. Skippable in-stream video ads need to be at least 12 seconds long, but it’s the first few seconds that really count—you only have five seconds to grab the attention of viewers and persuade them to watch more.
YouTube skippable ads
Best for: Increasing your reach, particularly if you’ve got a strong video with an engaging start. It helps to be specific with the content of your ad to capture the attention of your target audience from the get-go. These ads are also good for brands who want to drive traffic and conversions, since you only pay when a viewer clicks.