What is a whitelist?

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What is a whitelist?
A "whitelist" is a list created by collecting information about companies with which you are considering doing business or approaching .

Unlike a house list, it contains information about companies with which you have not yet had contact. When creating a whitelist, you should determine the selection criteria for companies to be estonia number data added to the list within your company.

Utilizing whitelists makes it possible to implement a technique called " ABM ( Account Based Marketing) ."

How to create a whitelist
When creating a whitelist, the first step is to clarify the selection criteria for companies to add to the list.

It is effective to analyze the companies that rank high in sales among existing customers from the perspective of industry, company size, region, etc., and then use the results to find companies in a similar segment that are not yet customers . Furthermore, by making a list of stakeholders within each company and understanding their needs and challenges, it becomes possible to consider a more effective approach.

You can also create lists using data from public institutions, but using an ABM tool will allow you to create lists more efficiently.

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FORCAS

The main ABM tools are introduced in this article , but in Japan, tools such as FORCAS and uSonar are the most popular.

The list should be updated regularly to reflect the most current information.