There is still skepticism about

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It is certainly necessary to look at the user segments on the platform in order to then segment so that digital strategies bear fruit. Fortunately, the platform's analytics allow us to understand which user groups are the best at reacting to a post or advertisement. Of course, like all social media platforms, you can seek organic growth through content, but accelerating that process with advertising can be an interesting alternative. But is my audience on ? Is it worth advertising on using k for business. Some think it is only for Gen-Zs .


While the platform is geared toward young mexico whatsapp number data people, the app is equally popular among young adults and middle-aged users. According to figures from Statista , 25% of users are between the ages of 10 and 19. But, people in the age groups of 20 to 29 make up 22.4% of the platform’s user base. And people aged 30 to 39 make up 21.7% ofs total audience. Additionally, you can find 20.3% of users between 40 and 49 years old. People over 50 years old make up the remaining 11%. These numbers show that the platform's audience is much more diverse than you think and that it might be time to consideradvertising in your marketing plans.