Ads campaign is well configured

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Branded traffic – from searches, i.e. people who go to Google and type in the name of the store because they already know it. For this to happen, there must be a brand positioning campaign. If we want someone to search for the brand, it is because they have already heard or known about it previously or because someone recommended it to them. Unbranded traffic – from searches, i.e. people who come to the site because they searched for generic words or phrases that describe the product or service and that showed them the store in a relevant position in the search results on Google.


This traffic can come from an organic netherlands whatsapp number data positioning campaign (SEO) or from a Google Ads advertising campaign. To determine if the site can attract organic traffic, a code diagnosis and an SEO diagnosis must be run. To validate if a Google , a campaign audit must be done. Social traffic – which is traffic that comes from social networks and can be due to organic work on the networks (unlikely because organically the networks have a very low reach) and paid traffic on the networks, which is traffic that comes from advertising made on social networks.