These are easier to promote

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Disruptive products are similar to what is already on the market, but with improved features in terms of capabilities, convenience, price, agility or rates. because the customer is already looking for them, already knows them and has their needs clearly identified. In these products, the focus of the digital strategy by product can work very well, however, the competition is intense. Invented products are services that did not exist before, that offer a new model and that require educating the potential client about the offer and the benefits. These are more difficult to promote because they require more extensive awareness stages in the marketing funnel.


The positive part is that, if the niche is spain whatsapp number data discovered correctly, digital competition will be less and campaigns will be more effective. 5 steps to define your restaurant's buyer persona Understanding in detail who your potential customers or buyer personas are is what helps personalize a restaurant 's communication and offers , while improving promotional methods. In this article, we will share with you the path you should follow to create a buyer persona for your restaurant in five steps, so that you can direct your marketing efforts to where they will really give you the results you expect.