Differences between demand generation campaigns and P-MAX campaigns

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A P-MAX campaign (Performance Max Campaign) is a campaign that automatically sets bidding, targeting, and delivery destinations according to the campaign goals.

The major differences between demand generation campaigns and P-MAX campaigns are summarized in the table below.

function Demand Generation
Campaign P-MAX Campaign
Bidding strategies
Clicks
Conversions
Conversion Value
Conversions
Conversion Value
Delivery destination
YouTube Shorts
YouTube Infeed
Discover
Gmail
search
YouTube
(including YouTube Shorts)
Discover
Gmail
display
audience Can be specified Cannot be specified
*Audience signal
　can be set
Reports You can check creative unit reports You can't check which creative led to a conversion.
Differences between demand generation campaigns and cambodia number data P-MAX campaigns
As can be seen from this table, demand generation campaigns are easier to control than P-MAX because you can specify the audience and check reports.

On the other hand, P-MAX has a large number of publishing destinations and automatically determines the target and delivers ads, so it is characterised by the low amount of work required for operation.

Therefore, if you want to use features such as delivery control, creative validation, and lookalike segments that are unique to demand generation campaigns, you should use demand generation campaigns.

If you would like to know more about the P-MAX campaign, please see the article below.


A thorough explanation of "P-MAX", which automatically sets bidding, targeting and delivery destinations. We also introduce how to set it up and what we learned from delivering | Keymake's Blog | Keyword Marketing Co., Ltd.

A P-MAX campaign (Performance Max Campaign) is a campaign that automatically sets bidding, targeting, and delivery destinations according to the campaign goals.