In this scenario when we In this scenario, when we think about SEO, we have to be aware of the most used strategies to increase the chances of appearing on the first pages of search engines, which involves: attention to Google bot updates; production of relevant and constant content; internal links; optimization of images with Alt Tag; use of videos; use of keywords with good reach; use of meta tags.
SEO and Artificial Intelligence Given the growing presence of OpenAI job seekers data in the market, especially with the advancement of ChatGPT, Google realized the need urgent need to innovate so as not to lose its leadership position. The threat posed by the The threat posed by the evolution of ChatGPT-, now with trillions of parameters, motivated Google to intensify its own efforts in artificial intelligence, ensuring that it continued to be seen as a pioneer in technological innovation.
Gemini, an evolution of the Bard project. Gemini is a generative and multimodal artificial intelligence, considered the successor to the LaMDA and PaLM models, and was designed to compete directly with OpenAI's GPT-. Launched in December and renamed Gemini in early , this family of AI models includes Gemini Ultra, for complex tasks; Gemini Pro, mainly used in chatbots; and Gemini Nano, ideal for home users.