How to set up a budget forecast in Yandex Direct

[rifat28dddd]

To get a Yandex Direct budget forecast for selected keywords, just click the "Calculate" button. It is located at the bottom of the screen. If you need to add or remove keywords, you can recalculate the indicators using the appropriate option.
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 6
As negative words we used those suggested by Wordstat:
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 7
Please note: the budget forecast does not take into account the included competitors in the region, the quality factor of their ads, their current rates and key entries. Therefore, the forecast results can be safely increased by 15 and even 20%. If the company uses retargeting and the Yandex Advertising Network, then the costs for them should also be added to the approximate budget.
Average rate and amount written off: what is the difference

The average bid forecast is the probable amount for bahamas telegram data each ad. The more expensive it is, the greater the audience reach. Before calculating the actual amount, Yandex analyzes the current situation, for example, competitors' prices. The forecast rate is equal to the amount that other advertisers offer under similar circumstances.

The amount that you will actually have to pay for advertising is calculated using a complex formula. Based on the market situation, it may be even ten times lower than predicted. Yandex does not publish the formula for calculating. However, if the advertiser offers a small price, then he will not reach a large audience.

To determine the cost of an advertising campaign, you need to:

Go to the tab «Tools" and then select "Budget Forecast".
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 8