Instagram and TikTok overtake Google among Gen Z shoppers

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Although younger users prefer social platforms, Google still reigns supreme among millennials, Gen Xers, and boomers.

Younger Gen Zers are discovering new products primarily on social media platforms like Instagram and TikTok, which have surpassed Google search in this regard. However, older hungary mobile database generations (millennials, Gen Xers, and baby boomers) still rely on Google the most. This shift in consumer behavior suggests that social media is becoming a significant search platform, and SEOs should consider integrating these platforms into their strategies.

Google's organic and paid CTRs hit new lows
Click-through rates for both organic and paid Google search results have seen a new decline . While AI Overviews (short answers generated by artificial intelligence) are contributing to the decline in organic results, paid ads are seeing a decline in click-through rates regardless of the presence of AI Overviews. This suggests that there may be other factors besides AI Overviews that are reducing the effectiveness of both types of search.



ChatGPT is growing as a traffic source and changing search behavior
ChatGPT is becoming a significant source of traffic for websites, especially those focused on education, technology, and software development. This tool not only generates referral traffic for over 30,000 unique domains, but also fundamentally changes the way users discover and interact with content online. ChatGPT is thus influencing search behavior and becoming an important factor in the digital environment.