Is it easier or more difficult to find what you're looking for on Google than it was three years ago?
What is your favorite AI tool, and how often do you use it?
What do you like about artificial intelligence?
Are AI tools and traditional search engines the same or different?
Has your use of Google changed with the introduction of AI?
Do you have a better user iran mobile database experience with artificial intelligence or with classic search?
Choose just one of the options right now (Search vs. AI). Which one is it?
Will traditional search engines be replaced by AI tools within three years?
The respondents were selected according to two conditions:
They actively search the Internet at least once a week,
They know and use at least one AI application.
The interviewers managed to collect 1,000 user responses, the composition of which roughly corresponded to the average company sample.
Key findings from the research
The most important results that emerged from the survey:
Despite Google's dominance, consumers use multiple websites during the purchasing process.
44% of adults in the US have used an AI application at least once.
57% of respondents work with AI every day, approximately half of them several times a day.
Half of those surveyed said they find traditional search and artificial intelligence almost interchangeable.
Over three-quarters of participants find searching on Google easier.
67% of respondents believe that AI will replace search engines in three years.
Search is crumbling
A very important piece of information from the survey is the fact that users visit multiple websites before making a purchase to get as much relevant information as possible. An example is the social network TikTok, where a surprising number of Americans look for consumer reviews and product recommendations.
Although Google is still the most used, its dominance is slowly but surely being eroded by other platforms and websites. And there are quite a few of them.
Questions that respondents (US residents) answered:
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