What was it like at Copycamp?

[suchona.kani.z]

But why write an obituary ? Because few people can present their company and its story briefly. We only speak well of the dead, but we are also honest. It is a simple pun on how to present a vision to an agency, or how to create a vision if you are just starting out in business.


Lyrics Karma
Josef Šlerka is more concerned with analyzing texts than with them. So his lecture was of course full of strange diagrams and graphs that at first glance did not make sense. On a second look, it became clear. On the Internet, users create homophilic niches – which in practice means that people with similar interests associate themselves, even unconsciously.

This is how Facebook works, for example. The problem is that gcash database whatever you write comes back to you , so it's a good idea to think about what kind of users you want to surround yourself with. Because who cares about laypeople, you want customers who will buy.

Brand Anatomy
How are copy and brand related? A lot. Copy is the language of the brand. But can you present your own brand in 30 seconds? Karel Mindless Novotný dissected the brand for us and showed us how to learn it.

B = Behave
Behavior should reflect your inner world. It should be authentic. Do you watch TV competitions? AZ Quiz or X Factor? Everyone introduces themselves in a somewhat artificial way. Learn how to briefly introduce your company in AZ Quiz.

R = Razor
Have you heard of the golden ratio in photography? Texts are similar, it's basic information that you can say in 30 seconds. So what do you answer to the question on Jan Kraus's show: "I heard you're in business?"