Good SEO also means a better user experience

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User experience has become the number one priority for every marketer. Everyone wants better organic rankings and maximum visibility. However, few realize that optimal user experience is a big part of how to achieve this. Google has learned to interpret good and bad user experience, and a positive user experience has become a key element of a website’s success.

Google’s Generative Search Experience (GSE) has norway mobile database not been universally praised and in some cases has actually made the user experience worse. Users are now faced with an inundation of mediocre generated content, which can make it much harder to find valuable and relevant information. This is where SEO comes in. A quality SEO strategy will help brands not only stand out from the mediocre content, but also effectively target the right audience. Through careful keyword selection and content optimization, brands can remain visible and competitive in an environment where quality content is increasingly scarce.

Customers know what they want. If they can't find it, the website will struggle to stand out from the competition, which will inevitably overtake it by offering the same or better content with a better user experience.

We know how much Google values ​​user experience. We see the search engine getting closer and closer to providing answers to search queries directly in the SERP, and it has been doing so - and expanding its integration - for several years. The idea is to quickly and easily offer users the information they are looking for in fewer clicks.