On the other hand, new challenges arise such as inconveniences linked to companies' lack of preparation in relation to customer complaints and the act of digitizing without worrying about the user experience throughout the purchasing process. With the evolution of technology, both new solutions and problems that need attention arise, which forces companies to adapt to meet society's demands.
That's where digital transformation comes in! Through it, it is doctor data possible to optimize several processes. generation z generation z is made up of people who were born after and are considered digital natives. According to fast company, by generation z will represent % of all consumers. This generation grew up surrounded by digital devices.
Therefore, they will be the people who will demand these changes the most. And that future is not far away. Today, the oldest generation is already in the job market, graduating from college. Because they multitask and can process information faster than any previous generation, members of this generation are eliminating marketing practices that have become obsolete.