How to Set Up a Google Ads Portfolio Strategy?

[tmonower111]

Now let’s take a look at how to set up a Google Ads portfolio strategy.

There are two ways to set up a Google Ads portfolio strategy:

Create a portfolio with shared libraries
Create from the campaign settings screen
There is.

So let's take a look at each one.

Create a portfolio with shared libraries
Here's how to set up a shared library to create a portfolio.

Click on the tools icon in the top right corner of your account
Select a portfolio bidding strategy for the shared library
Press + to select a bidding strategy
Configure detailed settings for each bidding strategy
Select a campaign
Click Save to complete the setup.
First, log in to your Google Ads account and go anhui cell phone number list to the management screen by going to "All campaigns" → "Tools and settings" → "Bidding strategies" → "+" .



From the expanded section, click on any bid strategy and set its name, etc.

Once you have decided on the campaign you want to set up and set your goals, click the "Save" button.



You have now completed creating your Google Ads portfolio strategy.

Create from the campaign settings screen
Next, we'll show you how to create one from the campaign settings screen.

Click on the campaign you want to edit
Click Settings and select Bidding
Select Use Portfolio Strategy
Save and the setting is complete
First, log in to Google Ads and from the display, go to "Campaign to edit" → "Settings" on the left side of the screen → Open the drop-down menu for "Bids. "



Next, click on "Use Portfolio Strategy" from the tags , then "Create a New Portfolio Strategy" and then "Save."

You can choose to create a new portfolio strategy or use an existing one.

To create a new portfolio strategy, enter the settings for the new bid strategy and give it a name.
If you are creating an existing portfolio strategy → Select a strategy from the list provided.
Your Google Ads portfolio strategy is now complete.



Let's discuss and decide whether to create a new portfolio strategy or use an existing one.