For products that have a learning curve, it’s a good idea to share how-to guides in your content. An illustrated graphic with step-by-step instructions or a video demonstrating a DIY are content formats you can use to pull off this idea. Work with Instagram influencers to demo your product to get more reach on this type of content.
Here’s how Behr is using Instagram Stories to share how-to content that features its own products:
Instagram Story example sharing a how-to tutorial
When to use this
This Instagram Story idea austria mobile database is ideal for giving customers inspiration for how to use your product. You can even use it to share cleaning or maintenance advice or a set-up guide for products requiring assembly.
27. Promote career opportunities
Hiring for your brand? Use Instagram Stories to promote career opportunities within your network of loyal fans. Add a link sticker to direct candidates to your careers page.
Here are two examples of what this can look like from Melsys Illustrations and Mid-Day Squares:
Instagram Story example sharing a hiring announcement
28. Announce restocks to your followers first
When bestselling products come back in stock, reward your loyal followers by announcing it to them first. This keeps repeat customers engaging with your page, so they can be the first to know about restocks.
This example from Swedish Stockings announces a restock of one of its top selling tights.