Indeed, we like to connect with the person behind a company or service. If you offer a personal service, it makes sense to present yourself.
But let's be honest. Not all people are suitable for the camera. This can be in terms of appearance, but it can also be that you simply don't dare. Some companies consciously choose to use a professional presenter for their videos. Do you still want to try it yourself? Then the following tip from Charlie CurilanCharlie Curilan , actor/presenter is important:
If you want to be in front of the camera yourself, try to imagine yourself in the eyes of the viewer. Think about what points are important to the viewer and pay attention to them. Use your body and voice to show emotion and help the viewer relax so they can listen well to your story.
Try to be yourself and don't pretend to be someone else. If you do this, it can come across as unnatural and leave the viewer feeling weird.
3. Post-production
After all the footage, and any audio or voice-over, has been shot, all the pieces need to come together during editing. If you’ve hired a videographer to create your video, it’s likely that they’ll also do the editing. However, that’s not always the case. Are you doing the editing yourself? Then it’s a good idea to use one of the better editing programs like Adobe Premiere Pro or Final Cut Pro. If you’re not very experienced with editing but still want to get started with video, the standard editing programs on your PC (Windows Movie Maker) or Mac (iMovie) are a good place to start.
When editing your video, you should hong kong email list also consider whether multiple formats are needed. For example, social video has an aspect ratio of 1:1 (square), but a website video is better in 16:9 (widescreen). If you haven’t decided how you want to use your videos, you can still adjust them during editing. It takes a creative eye, but your social media videos don’t have to be exactly the same.
Video marketing tipTip: Cut a 20-30 second slogan or statement in 1:1 format from your longer video and use it on Twitter or Instagram
B. Video technologyvideo technology for video marketing
1. Video hosting
Description: Choosing the right video hosting platform strategy.
The video hosting part of video marketing is often underestimated. A lot of time is spent on producing the video, so the hosting strategy is hardly or not at all discussed. There are advantages and disadvantages to video hosting on platforms such as YouTube and Vimeo . Make sure your video marketing professional informs you about this and also offers all options including hosting via professional services.