How brand marketing helps improve EAT signals

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Discover the importance of Trustworthiness, Authority, and Expertise (EAT) in brand marketing. Learn how strong brands build trust and the role EAT plays in Google's algorithm.
In the digital age, it is crucial for brands to build trust, authority, and expertise (EAT). This article explores how brand marketing strategies can improve EAT signals, leading to greater search engine optimization (SEO) success.

Why should SEO experts be interested in brand marketing?
There are of course many reasons, the EAT process is hong kong phone number data very diverse. It doesn't matter whether you work for a small organization and all aspects of marketing communication fall to you or you are a member of the marketing team of a large organization. In both cases, it is important to understand some of the basics of brand marketing and how medium to large brands behave. This way, you can ensure that the output of brand marketing will be communicated in a way that the Google search engine can properly process and evaluate. In all cases, you will also use the information about brand marketing for your own education and to explain the dual purpose of the work of all members of the marketing team.

Why is Google interested in brands?
It’s simple. Google cares about brands because its users (i.e. consumers) care about brands. EAT signals (trust, authority, and expertise) are part of Google’s algorithm and are part of Google’s guidelines for evaluating search quality. The main signal that the company evaluates is trust . This is mainly because consumers buy products from brands they trust. Moreover, they are able to recommend such brands to their friends.