PPC to drive traffic to high-performing evergreen content

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PPC doesn’t just work to kickstart new posts, it can also make great use of your well-performing content . If you have some core content that’s performing well and generating traffic and conversions over the long term, you can use PPC to give it an extra boost and reach a wider audience.

Think about it, if a record label has an artist who israel phone number data generates the majority of its sales and ensures the majority of its return on investment, doesn't it make sense for them to promote that artist everywhere they can? Of course, this doesn't mean they'll give up on the others, but they'll definitely promote the ones who are more in demand much more.

For example, let's say you run a website that teaches people about personal finance, budgeting, and spending management. These types of websites typically make money by recommending partner brands and their products to readers through review posts, comparisons, and lists. However, one of the main reasons people visit a website in the first place is to learn something they didn't know before.

For example, they may be interested in how investing works or what factors to consider when choosing a good credit card for business or personal use. This type of content is always relevant and will always provide value to the reader. You can use these evergreen posts to drive traffic to your sales funnel , so driving more traffic to an evergreen post through PPC will almost always be highly effective.