The objective is to carry

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These actions are called on-page and off-page SEO and they positively influence the SEO strategy. On-page SEO. In this case, we are referring to the use of keywords, the creation of titles, metatitles, metadescriptions, optimizing images, indexing on the web, creating URLs or improving loading speed, among other aspects of interest. Off-page SEO. We are mainly referring to the effective technique of link building, presence on other blogs and websites, analyzing content from the website to social networks, as well as actions aimed at guest posting. 3.2 Keyword research Choosing the right keywords is essential to achieve greater reach on the Internet.


For this reason, it is necessary to research the keywords ukraine mobile database that users usually use to perform a search on Google. This will be of great help to include the words or terms to improve positioning. This action, which is included in on-page SEO, favors visibility, therefore, organic positioning, as well as paid advertising (SEM) play a crucial role. out a search and analyze the competition to find out the long-tail keywords , the volume of keywords and which ones are the most appropriate for our brand. 3.3. Web structure We cannot overlook the importance of having a website or e-commerce with a good design.