Schedule and promote the videos

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Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout Social offer publishing options for videos.

Sprout Social's Smart Inbox with a new video post.
For instance, Sprout’s YouTube publishing options include details like tags, category, playlist and privacy settings. We’re the only social media management software that lets you manage your TikTok content by allowing you to schedule your videos in the same calendar as your other social posts, all on one platform.

Don’t think of videos on social media as one-and-done. One fully produced video could be uploaded to several networks over a month-long time period, depending on your social schedule and plan for repurposing video content. On X (formerly known as Twitter), you could promote it many times. For livestreams, you’ll need to promote often to ensure lots of people will join in at the right time.

One film recording session could produce multiple videos. Different clips tunisia mobile database could be used for promotion or spliced together to create new videos. Think big when you’re promoting videos.

7. Understand and analyze metrics
The last step in any strategy is the most important of them all: analyzing and reflecting. You won’t know how a video performs unless you take a look at the statistics associated with it. What are the view counts? The watch times? The shares and likes and comments? How is your YouTube engagement or TikTok engagement?

Each network provides different sets of video metrics, so it’s important for you to know what they are before you start on production. Every platform also has native analytics that will tell you how your video content performed. The metrics you use to analyze success should match the goals you set in the beginning. If you wanted brand awareness for a video, the matching metric might be impressions or video views.