Involve your C-Suite and employees to amplify your business

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As noted earlier, social media shouldn’t be treated as an island.

This applies to your own team as well. The sooner you’re able to get approval and buy-in from your C-Suite, the better. Brand-building through employee advocacy is another way to use social media for business.

Employee advocacy is the promotion of a brand by its employees on social media. Instead of solely promoting products, advocates promote a company at large. This means:

Sharing behind-the-scenes experiences about work life
Celebrating team members and workplace accomplishments
Amplifying company messages and promotions
Chances are you’ve seen your fair share of employee advocacy in action on LinkedIn.

LinkedIn post from a Sprout employee sharing how he held a charcuterie uae mobile database class for his Sprout colleagues
Source

Again, the crowded nature of social media means anything you can do to stand out is a plus. Advocacy is an opportunity to boost your company’s profile and exposure via social.

10. Be prepared to experiment with different types of content
Brands are spoiled for choice when it comes to the types of content they can post.

From short-form videos to Stories and slideshows, you have plenty of options. Different industries and types of brands thrive on different types of social media content.

That said, don’t make assumptions when it comes to what performs best.

Just because a competitor posts a bunch of memes doesn’t mean you should follow suit. Let your own analytics and engagement guide your content strategy.

According to our Content Benchmarks Report, consumers want brands to focus on short-form video. And the shorter the better, with 42% preferring videos shorter than 15 seconds. Meanwhile, 39% expect to see videos between 15 and 30 seconds long.