If you’re looking for an exact number

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If you’re looking for an exact number of monthly search volume for a particular keyword phrase, you’re missing the forest for the trees.

Comparing your keyword research data against other tools though, is a great what number is this singapore to land on a range that you can be pretty confident in. Clearly, we can pretty reliably count on the number of monthly searches for “homemade chocolate pie” being on average somewhere around 2,000 to 3,000/mo.

How to Best Use Keyword Research Tools
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Make no mistake, keyword research is still valuable. I do it almost daily.

If you leave this post with any takeaway from me though—it’s that you don’t rely on these tools to tell you what to create content about. Rather, use them (primarily) to make more informed decisions about the topics you already feel compelled to cover. And of course, there’s nothing wrong with occasionally turning to these tools for ideation when you’re having a dry spell.

1. Discover New Topics to Cover
I get it, sometimes I draw a blank on which topics I want to talk about next.

It’s totally fine to use tools like this when you’re in a pinch—just be honest with yourself about whether or not you’re using these tools to replace the work of thinking, feeling, and asking your audience about their pain points.

Your best content topics will always come from the mouths of your audience.

That said, keyword tools and idea generators can both help you can uncover insightful topics that resonate with your target audience—and have a proven search demand in your specific niche. This process can also help you make sure you’re not missing any key topics your audience is clamoring for answers about, that you hadn’t thought of yourself yet.