Social might enter its “serious” era
The outlook on memes as a marketing tool is complicated. While most respondents selected memes as a top content priority for next year, opinions on their effectiveness were all over the map.
Chris Lam, marketing advisor for Los Angeles County’s Economic Mobility Initiative (EMI), predicted an uptick in memes, entertainment and escapist content dominating social media for at least the next four years.
Others, however, expect brands to pivot toward serious, emotion-driven usa mobile database content that fosters deeper connections.
“I think we’re entering our serious era,” said one respondent anonymously. “Memes in marketing will take a backseat as audiences grow tired of brands hopping on trends just to seem relatable.”
And for some social media managers, memes aren’t just a question of tone—they’re a legal minefield. Memes that riff on copyrighted images or cultural references, like scenes from popular TV shows or movies, can be risky business. Industries with strict legal or reputational standards can’t afford to gamble on what might seem like harmless fun.
So, as we look to next year, the question remains: Are memes still the moment, or are we bracing for a vibe shift.