What is User Generated Content (UGC)?

[nusaibatara]

User Generated Content (UGC) is content of various nature (photos, videos, posts, comments on social networks, forums or websites) that is produced and shared by users on the internet and accessible by other users. UGC began to spread from traditional media, but with the innovation of platforms thanks to the internet, the process by which the user and consumer are no longer passive users of media content has been implemented, making them producers themselves: prosumers . One of the main characteristics of UGC is precisely that it is made available and freely accessible to other users or to subjects such as journalists and media companies. Originality and creativity are also their characteristic traits: even in the case in which they appropriate themes and ideas that are already common heritage, the creators always do so by adding something new.

How to use UGC for your marketing strategy
Companies have therefore understood jordan cell phone number list that they can exploit the potential of UGC in terms of media resonance and spontaneous increase in reach , but also of a particular content and in general of a brand promotion initiative. In other words, UG allow companies to gain in engagement and awareness . Many companies have therefore included UGC in their marketing strategy to promote awareness of the brand and its products and services.

Among the various advantages that UGC can bring to a marketing strategy we have:

Increase increase the reach of a content
Generate user engagement and loyalty
Boost awareness
Doing employer branding
Improve brand trust, brand reputation
They are suitable for various uses: UGC can be used, for example, also for recovery emails or in commercial landing pages to increase conversion rates.
They are cost-effective, cheaper than other techniques


To effectively use UGC in marketing campaigns, you need to equip yourself with effective strategies, some of which can be:

Open photo and video contests: multimedia UGC can be useful as promotional and communication material
Interact and increase brand awareness on social media by stimulating, for example, the creation of UGC on Instagram, involving users with contests, giveaways, quizzes and surveys in stories, live broadcasts, etc.
Use mentions on Twitter, tags on Facebook and hashtags on Instagram, thus increasing the reach of UGC content, therefore awareness and brand resonance
If the brand that wants to promote the marketing campaign is a physical space, such as a store or a restaurant, it is a good idea to try to make it “instagrammable”, for example by using floral arrangements, colored neon lights, inserting so-called “photo opportunity” spaces (special mirrors, photo booths, etc.). Other ways that a physical business could implement to encourage the creation of UGC are to add a hashtag on signs and menus to encourage users to post, or create a neon sign with a catchy hashtag related to the brand, so that it is visible in photos. Using a unique and, ideally, branded hashtag is essential for the effectiveness of the campaigns, so that people can recognize it at a glance when they see the UGC; similarly, it is always better to avoid that the posts in which the business is tagged use irrelevant and off-topic content.