Audience Overview in Google Analytics

[mouakter13]

If you have a website, chances are you're using Google Analytics to track how many people visit your website and how they behave on it.

Google Analytics is a powerful tool, but most people don't use it to its full potential.

With it, you can track your online marketing ROI, set up custom segments, track goals, filter your site data to find underperforming pages, and much more.

In this guide, you'll learn how to use Google Analytics to ecuador phone number data improve your website, how to set it up, and we've included some video resources to help you out.

But first, let's look at the basics:

What is Google Analytics?
Google Analytics is a free reporting service offered by Google to track website traffic. It helps you find out about the people who visit your site and their browsing behaviors.

It looks like this:

It is one of the most popular website tracking platforms wit h almost 70k uses according to BuiltWith's Mega Technology Dataset :

Using Google Analytics on the Web
Using Google Analytics on the Web
Although there are several good alternatives , Google Analytics is one of the most widely adopted analytics tools on the market.

Why use Google Analytics?
Regardless of the type of website you're running, having a better understanding of your visitors and how they behave on your site will help you get better results.

But if that's not enough, here are some reasons why you should use Google Analytics:

It’s free – There’s no catch here, Google doesn’t charge you to use Analytics, which is pretty handy considering the amount of data you can get out of it.
It's fully automated – Once you've added the tracking code to your website, Google Analytics will automatically track, record and store your data.
You can create custom reports : With Google's built-in tools, you can create custom reports with just drag and drop (more on that later).
Integrate with other tools – Easily link your Analytics with other Google tools like Google AdWords and Google Search Console .
Not to mention all the site-specific things you can learn from Google Analytics, like why visitors are leaving certain pages, the age/gender/location of your audience, or what type of content you should be writing.