personal brand legend: this is your story. For example, the leader of a company tells how he came up with the idea of creating this brand;
promotion strategy: what channels will you use to interact with clients, potential and real, content layout plan.
Body language. Body language can be much more eloquent than any other elements of self-presentation: posture, gait, pose, closed or open, demonstrated emotions, look, scent of perfume. And it is important that the external form corresponds to the internal content. Otherwise, potential clients simply will not be able to trust you.
For example, if you are a potential client, you may be suspicious that a coach who offers to develop self-confidence stutters, looks away, or nervously fidgets with objects in his hands.
This is a mark of the fact that a person is unique. Reputation kenya cell phone number list strengthens the opinion about this person. Recognition is expressed in different ways, for example, by the number of authoritative partners, including large companies, the number of subscribers in social networks, etc. The components of reputation are social status, environment, the scale of a person's achievements, the number of his followers.
The components of a personal brand are closely linked. Developing one direction is not enough. You need to combine promotion in social networks, work competently on your appearance, monitor your own reputation and make a lot of other efforts to maintain the positive popularity of your personal brand.
How to Create a Personal Brand
Defining the area for which a personal brand is needed. To do this, you need to formulate what exactly you will be doing, so that you can base your promotion strategy on this. If you are a translator from English and German by profession and want to do tutoring, you need to define the language and direction of your services, for example, conversational German.
Identifying the winning aspects