Content portrait of agencies: topics and tone of publications
Leading companies publish expert opinions and comments on issues of the advertising market and related industries. These companies have successfully secured their status as authoritative experts, to whom the media themselves turn for professional comments and assessments.
In addition, large companies regularly participate in key events in the advertising industry, acting as invited experts or sponsors. Organizers of such events willingly mention these agencies to increase the prestige of their events and attract a wider audience.
Another common type of publication is coverage of various partnerships. For example, cooperation with educational institutions, event organizers, as well as interaction with other organizations.
Large digital brands and holdings actively publish news about uganda cell phone number list investments in business, financial results, new appointments to management positions. During the launch of new products or the introduction of innovative technologies, these companies widely cover the process in the media.
In addition, such agencies regularly publish announcements of new partnerships with major brands, opening of representative offices both within the country and abroad. Particular attention is paid to the publication of the results of large-scale research.
Medium sized companies
Mid-sized agencies actively participate in events and provide expert opinions on current market issues, such as online advertising, SEO trends and reputation management. These agencies often focus on their participation in ratings, awards and competitions, as advertisers take ratings into account when choosing candidates for tenders. Participation in the country's top awards increases the chances of attracting famous clients and increasing brand visibility.