The Unified Register of Internet Advertising (ERIR) is a system of Roskomnadzor that takes into account all information about Internet advertising - from creation to results.
Advertising data operator (ADO) is a service approved by Roskomnadzor that assigns tokens to advertising, transfers data to ERIR and collects statistics on impressions.
Identifier (erid token) is a code of letters and numbers that ORD assigns to each advertising creative for tracking.
there are many participants, each of whom is responsible for senegal cell phone number list their area of responsibility. It is important to understand that non-compliance with marking at any stage can lead to fines and other sanctions. First of all, responsibility lies with the advertising platform itself, then the advertising agency, and then the client.
Key point: regardless of the terms of the agreement and who is responsible for transferring data to the ORD, we recommend that you personally monitor this process.
Marking stages. Step-by-step guide
To better understand the marking mechanism, it is necessary to divide it into three main stages.
Step 1: Get a token before posting ads online
Before placing an ad, you need to get a token. A token is a unique identifier of your advertising creative (for example, an image, text, banner), which indicates that the ad is marked. This process is similar to adding UTM tags to links.