The Relationship between SEO and Brand Perception
Many people think that branding is a logo or a company slogan. However, the concept is much broader: it is how the audience perceives your business. A strong brand is recognized, trusted more, and its products are more willing to be bought.
Let's take a look at how SEO impacts brand perception.
The more users click on links, the better search engines perceive the company's website, which has a positive effect on ranking. And the more often the site appears in search results, the higher the brand recognition.
Queries containing the brand name increase traffic, i.e. the number ireland cell phone number list of attracted users. The site becomes more popular, so it appears more often in search results.
In addition, branded traffic:
● improves behavioral factors, attracting the target audience;
● helps to increase the CTR metric (click-through rate of pages in search results);
● brings partially “warmed up” clients who can buy the product.
High-quality content posted online increases brand trust, improving consumer perception. In addition, the longer users stay on the site, the better the behavioral factors and ranking.
Proper social media SEO helps attract new users and increase their activity. This usually results in more search queries related to the brand and more traffic to the site.