How to do an SEO analysis (or SEO Audit)

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As we have already anticipated, the objective of the SEO analysis is to highlight any errors present in the website , with the aim of fixing them. This is possible by examining some fundamental aspects , which we will now examine in detail.

The goal of this process, after all, is to optimize the site , ensuring a russia cell phone number list high positioning and excellent visibility on search engines . To do so, however, it is necessary to follow a series of steps, which include:

Check for major issues that may be hindering the site;
Discover on-page problems to solve;
Analyze organic search traffic;
Analyze backlinks;
Conduct a content audit and analysis.
Highlighting these steps is only possible after having performed a thorough scan of the website. There are various tools that can be used for scanning, one for example is Screaming Frog, which simulates the Google crawler to analyze the pages and the structure of the website. Through this analysis it is possible to identify technical errors and lack of on-site optimization.

After logging into the tool and configuring everything to make it easy for bots to crawl, it’s time to start the crawl and let the tool work in the background while the SEO Specialist continues the audit by analyzing the search engines.