Tools that Facebook makes available

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Sector
One last aspect that directly influences the cost of an advert is the sector in which your company operates.

The average cost of an ad on Facebook is 0.88 euros but this figure varies significantly depending on whether it is insurance (which is around 3.50 euros) or travel and hospitality (with a CPC of 0.57 euros).

So, to understand how much Facebook advertising costs , you need to consider your industry .

Even in the most south africa cell phone number list competitive industries, you shouldn't give up on advertising. In fact, if your competitors continue to advertise, it means they are getting a return in terms of brand awareness, lead generation, and conversions .

Facebook offers a wide range of tools for businesses, both free and paid.

Here are some of the most important tools:

Advertising : Here Facebook offers a number of paid tools to create advertising campaigns targeted to a specific audience, advertising campaigns can be used to increase brand awareness, generate leads, promote products or services and more;
Company Pages : These are a free way for companies to create a profile on Facebook and interact with customers. They can be used to share different types of content such as posts, stories, live, job offers, but they are also used to respond to comments and promote events;
Groups – These are a way for businesses to create communities of people interested in their products or services. They can be used to answer questions, provide support, and more;
Events – These can be used to generate interest, collect sign-ups, and more;
Messenger : This is Facebook's instant messaging service that can be used by businesses to communicate with customers, answer questions, provide support, etc.;
Creator Studio : It is a tool that allows businesses to manage their presence on Facebook and Instagram from one place, it can be used to create content, schedule posts, track results and much more.
Using these tools, businesses can reach a wider audience, improve engagement, and increase sales.