How to target the right audience

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To target the right audience , you should first know who your ideal customers are. So, analyze the preferences, desires, behavior patterns, and reasons people might need your product. Once you know who your customers are, you should categorize them into specific groups , each of which will be targeted with unique marketing campaigns that will meet their needs. So, let’s take a look at some types of audiences and how to reach them through your campaigns.

Audience by interests
An interest audience is a group of users categorized hungary phone number data by their habits, hobbies, behaviors, and overall lifestyle. These people are more likely to purchase a product related to their interests.

Google Ads allows marketers to reach audiences based on interests through Gmail, video ads, the content network, and search.

Audience by interests

Own audience
This type of audience is a little more specific than an interest audience . Custom audiences allow you to reach potential customers based on different keywords and landing pages. You can let Google create audiences automatically, or you can define your own audience by entering relevant keywords or addresses that are related to your product or service.

You can use custom interest audiences for PPC ads on the content and search networks, for video ads on YouTube, and for ads in Gmail.

Major life milestones and events
Google Ads allows advertisers to target people at moments that are significant and important in their lives , such as graduation, getting married, buying a new home, having a baby, and so on. These major events don’t happen very often, so the number of users you can reach this way is smaller than with other audiences. However, this is more than offset by the fact that during these milestones, people can make important purchasing decisions that they are willing to spend a lot of money on. For example, if someone is moving into a new home, they will likely need new equipment, furniture, appliances, and so on.