The last step in developing a plan is to determine

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The definition of brand marketing states that such actions represent the positioning of both the brand and the product in the market in the eyes of the recipient. At the same time, the product and the organization must be closely related - like the iPhone (product) and Apple (brand) mentioned above. Strategic Brand Marketing: Target Group and Market Segment Strategic brand marketing requires a plan. To develop a concept, first consider which target group the offer will be addressed to. Then think about what the organization wants to represent (the image).

How the brand will stand out in the marketplace - uniqueness nigeria cell phone number list is important in branding. It is especially important to define the target group for the brand. Nothing provides as much useful information as a deep knowledge of your audience. Without this data, many marketing efforts can simply fail, resulting in high costs for the organization. When defining the target audience, you need to ask questions such as: "Who are the recipients of the blog? How old are they, what is the predominant gender?", "What are they afraid of?", "What are their beliefs?", "What do they need and why?" Strategic brand marketing should be aimed at one specific price segment of the market.

This could be, for example, the luxury goods sector. Brand marketing works well in this case due to customer behavior. This segment has a limited number of customers who may be particularly attached to a certain brand due to the quality and unavailability of goods (high purchase price). On the other hand, some brands want to attract customers from the lowest price sector - there are the most of them. However, these are usually people with low brand loyalty, as they are mainly concerned with economical purchases, not quality.