What is the Conversion API? Its role and importance in Meta Ads

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The Conversion API is one of the tools provided by Meta to help measure advertising effectiveness, and was introduced to complement the traditional tracking method, Facebook Pixel. Using this API allows you to accurately collect data on advertising results and make advertising more efficient.

Previously, Facebook pixels collected information about users who paraguay mobile database visited websites via cookies and used that information to measure the effectiveness of ads. However, due to the recent tightening of privacy regulations after iOS14 and cookie restrictions in browsers, it is becoming difficult to collect sufficient data using pixels alone.Conversion API is the new tracking solution.

What value does the Conversion API bring to Meta Ads?
The biggest feature of the Conversion API is that it sends data directly from your website's server, allowing you to track user actions regardless of browser restrictions, enabling more precise reporting and targeting.

In addition, by implementing the Conversion API, you can reduce the risk of incomplete ad performance data and improve ad performance. By being able to grasp important actions such as purchases and membership registrations without missing them, you can significantly improve the measurement of ad effectiveness.