Conversations aren’t one-sided, and that goes for social media too

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Your previous work can help demonstrate to potential clients that you are capable of creating great things.

Make sure to showcase your best work from your portfolio on your website and social media channels – but don’t make your social media channels a place for self-promotion.

What works even better today for agencies is to blog about their expertise and give their advice and opinions. This is also seen as less promotional – we’ll come back to that in a moment.

Not so basic basics
Setting SMART goals
It’s one thing to say “I want to build a czech republic cell phone number list successful business,” it’s another to say “I’m going to sell my marketing services to clients in the financial sector who need help with their email campaigns. I’ll launch my business in 6 weeks and have 8 clients by the end of the year…”

Goals should be tangible, and one way to ensure this is to set SMART goals .

SMART goals are specific, measurable, achievable, relevant, and time-bound.

Creating goals in this format allows you to dig deeper into what you want to achieve with your agency . It can also help you become more disciplined about the deadlines you need to meet to achieve your goals.

smart thinking
Building your toolbox
There are a multitude of tools to help you run your business efficiently and productively. Below are some suggestions for SaaS tools.

kermit typing furiously

Social Media Programming

- Sprout - one of my favorites. Schedule, plan, and track all your social posts across all channels. The reporting tool is visual, easy to use, and incredibly useful for seeing which of your posts are performing best.

- Buffer - if you are looking for a free tool, this one is great. Schedule and plan easily.

- Hootsuite - a long-time favorite, as you can have multiple streams visible on your dashboard at once.

Accounting and invoicing

- FreshBooks - easy and intuitive cloud-based accounting software.

- Xero – small business accounting software that takes care of everything related to invoicing and accounting.