Forget about inflows and outflows. Focus on adding value

[nishat@264]

Outbound marketing is what most people know as traditional marketing: TV, radio, direct mail, billboards. Digital examples of outbound marketing include PPC, banner ads, and unsolicited emails. It’s marketing that’s pushy, unaligned, impersonal, and doesn’t take into account the context of each recipient. The idea behind this type of online marketing is that if you reach a large enough audience, a small minority will relate to your message and convert. A small minority, but significant enough to make it worth the investment. You’re offering answers and hoping to capture people who have questions.

anything is possible with inbound marketing - i'm on a unicorn

Inbound flips this idea on its head. It’s about cambodia cell phone number list prospects taking action to solve their problems and ending up on your doorstep because you have the answers. As an inbound marketer, you need to make it easy for people with questions to find your answers. To do this, you need to know where they’re looking and be there with your value (SEO, social media).

For many people, outbound marketing and spam are two names for the same thing, and understandably so. Unsolicited emails with irrelevant content only waste your time and energy. They steal your attention and you get nothing in return.

Back when I was still in the marketing swaddle, I sent unsolicited emails blatantly pitching Salesflare to unsegmented lists, asking recipients to take a look and give me feedback. Not surprisingly, no one responded.

Why would they? Who in their right mind would take precious time out of their day to do something for someone who is a complete stranger to them?

Especially if that stranger is clearly a marketing specialist.