Benefits of Smart Shopping campaigns

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The main advantage of Smart Shopping campaigns is that they are incredibly easy to set up and include a variety of ad types, allowing advertisers to quickly showcase their offerings not only on Google Shopping but also on the content network.

For marketers who don't have the time to create a macedonia phone number data comprehensive advertising strategy or the resources to outsource PPC campaign management to experts, Smart Campaigns are an easy way to get started with Google Ads advertising.

Disadvantages of Smart Campaigns
For advertisers who require full control over their marketing activities , customer data collection, or the ability to tailor their advertising strategy based on audience data, keyword data, and product information, Smart campaigns may not be the ideal choice. Smart campaigns in Shopping do not provide any search term or audience data, and only indirectly provide data on ad placement on the content network and performance of individual products. The lack of this data means that advertisers may struggle to set target return on ad spend and cost per conversion based on search intent, user type, ad type, or product type, and they cannot control what their ad spend is spent on and where their ads are shown.

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This not only prevents advertisers from controlling their advertising strategy, but also prevents them from gathering important data from the data reported in the campaign, as the only metrics that are displayed within the campaign are top spend and conversion data.