Detailed demographics: With detailed demographics

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Likely to Buy Audience: This audience type is designed for advertisers who are looking to drive conversions. Reach consumers who are likely to make a purchase.
Life Events: In this audience, you can reach morocco phone number data people who are going through certain major life events, such as getting married, graduating, buying a new apartment or house, etc. There aren't many people in this audience, but there are opportunities to get valuable conversions , as these life milestones are often associated with a lot of higher spending.
Custom Intent Audiences: Define your own audience using keywords, URLs, or apps that your ideal customer might visit.
Remarketing: Reach people who have previously purchased or shown interest in purchasing your goods or services.
Website Visitors: This audience includes users who have visited your site in the past. You can set various criteria here, such as visiting a specific product page.
App users: Users who have downloaded or installed a specific app on their device.
Customer List: This audience is created from information about your past customers, such as emails or postal codes, that you've collected over time. You must first manually enter this information for Google Ads to use.
Custom combinations: You can create custom lists by manually combining two or more existing remarketing lists.
Similar Audiences: Google analyzes your existing audiences and, provided there are at least 1,000 people in them, can create a whole new list of people who are similar to that original audience. Similar audiences are a great way to find new potential customers. For example, you can create an audience of your previous customers and then use Google’s AI to find you brand new customers who are similar to those previous customers.