So, if you fill out a similar Canvas and keep it updated/return to it, it can significantly help you maintain the vision and direction of your entire business.
PS. A completed Canvas can also fundamentally help you find a place / way to differentiate yourself or at least define yourself from your competitors. According to Jakub, this is definitely a better way than chasing after finding a USP (sustainable competitive advantage). Just as, according to him, it is better to create more general target groups instead of very detailed personas, as you often read in many manuals.
2. You need to know exactly how much each lead costs and how much it earns
" What gets measured gets managed," someone once said.
And he was right.
If we don't know what the cost per lead is, we logically can't know how many leads we can expect for sri lanka phone number data the money invested. And evaluating the effectiveness of marketing efforts becomes almost impossible.
An even more important side of the same equation is knowing what the value of a lead is to our business . If we know both variables, we can easily see that the cost of a lead (the price) is always lower than the value of the lead (what it brings), which is the key to profitable marketing and business .
So if, like me ????, you don't know exactly what your lead costs are and what its value is, you should join me and fix it quickly.
In short: measure more, trust less.
3. Recycle content as much as possible
Using a practical example, Jakub showed what effective content creation and its subsequent recycling can look like.