. Nurture your potential customers

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Share the results via email
When we try a quiz or even a calculator, we like to receive the results and share them, right? So as soon as the lead finishes the interaction, send the results via email. It helps to increase engagement and keep your potential customer close by.

2. Send related content
To complement the experience, sending relevant related content via email or suggesting it with links right after the calculations is a good way to engage too. You can even run an A/B Test to evaluate an email with and another one without this content section.

3. Focus on quality over quantity
It seems kind of obvious, but believe it or not, it’s never too much to say to focus on quality rather than quantity. This way your sales team doesn’t waste precious time on unqualified leads and can use it to pursue the ones with a high chance of conversions.


Another common sense, however, nurturing, sometimes is forgotten by armenia cell phone number list companies. Because attracting new customers is the main purpose most of the time. Try to find a balance to invest in both strategies. Relationships are important to move the prospect from one level to the next.

5. Track your competition
Before any move, it’s always a good thing to follow what your competitors are doing. You can learn a lot from this measure, what to do, what not to do and which areas are lacking some kind of attention. Use all the data collected to beat the competition and grow.

6. Use social media to warm up
You already bet on an interactive tool, such as a lead generation calculator, so why not use social media to boost your sales pipeline? Share interactive content, like how much your customers can save from a purchase. Get to know your audience and build a connection.

7. Collect data from the calculator
Go beyond emails and phone numbers, use all the personalized information through the calculator to offer relevant content and increase the chances of conversions. You can use it in your favor during the buyer’s journey and in accordance with the best funnel stage.

Wrap Up
With these tips and all the knowledge we have shared in this guide, you can build your path over the lead generation calculator.

It’s quite simple, easy to apply to any kind of business, and, moreover, the best way to stand out in a market based on static content yet.

Potential customers are looking for more than good products or exceptional services, they want a brand new experience and a reason to engage. You have all the tools to turn this wish into a reality.

Since we’re talking about how to attract more customers and improve your lead generation, learn how to use interactive content to generate revenue and boost your marketing strategy.