What is Customer Success and why is it so important to invest in it?

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Today you will leave this reading knowing definitively what Customer Success is , its importance, how to have one in your company and tips to enhance it even more!

And to start, I want to ask you a question…

You know when you finish a project with a client and after a while, when you try to do business with them again, they refuse?

Well, it's very likely that the reason was something that you didn't like during your first work.

But, of course, the question remains: how could you know if he didn't say anything?

Well then! This is the main importance of having a Customer Success team closely monitoring your customers and ensuring a better experience for them.

Do you want to know what Customer Success is, other benefits and how to implement this strategy within your business?


Firstly, Customer Success is that person within your process who will guarantee the customer's success , that is, their role is to ensure that the customer achieves their final objective by hiring your service, with maximum excellence.

Therefore, this professional plays an essential role in Sweden telegram data helping B2B companies stand out in an increasingly competitive market in which price is no longer a decisive factor in winning over customers.

According to The Economist magazine, 80% of consumers are demanding new consumption models.

Just don't confuse CS with Technical Support , as Support is responsible for solving all technical problems that the customer may encounter while using the product, solving just that.

Customer Success accompanies the buyer throughout the negotiation and also in the use of the service until the end, with weekly contact points, like a consultant !

So, my dear manager, it's time for you to create memorable services to captivate more customers!



We are the complete solution for the B2B sales market. What is Customer Success?



Why is it worth investing in CS?


As you may have already noticed, having a Customer Success department helps in several aspects of a business when it comes to building customer loyalty and pleasing customers.

It is, in fact, very important to have someone within your company who knows the process and who gives the customer a voice regarding their opinions and needs!

But, there are other benefits besides proximity to the customer, such as:



Facilitates troubleshooting during service execution


Imagine having to wait for your client to have the courage or an opportune moment to tell you what they are not satisfied with or some point they want to add to the project?

As we know, satisfaction with a service depends on quick decisions made by those who are performing it.