How Facebook Pixel Can Generate More Sales: It’s important to know which ads are most successful, how users consume your content, and how to display relevant ads to your leads – and the Facebook pixel can help with that. Read on to learn more about how it works and how it can help your company get to know your potential customers better and convert more.
What is Facebook Pixel?
The Facebook Pixel is a line of code that you insert into your website, allowing you to track conversions and optimize ads on Facebook, create audiences for future ads, and retarget people who have already interacted with your website. The Facebook Pixel drops a cookie that tracks visitors to your website. This way, your company can reconnect with that user through retargeting .
Why should you use a Facebook pixel?
The Facebook Pixel has the power to provide vital insights bahamas mobile database that you and your digital marketing agency can use to create better Facebook ads, as well as giving you the opportunity to target your audiences in a more relevant and accurate way.
By allowing the pixel to track actions taken on your website, through a Facebook ad, your ads can be created to reach consumers who are most likely to convert.
The same can be done for Instagram ads : just place the pixel on your website before launching your Instagram ads.
How the Facebook pixel works
The process seems complex, but it's easy to understand: a user clicks on your ad, goes to your company's website and downloads one of your rich materials or buys one of your products.
This will trigger the Facebook Pixel to fire and report the action that just occurred – allowing your business to know when a customer took an action after seeing your Facebook ad. This way, you can reach that specific customer again using custom audience targeting .