Technical search engine optimization (SEO) and user experience (UX)

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In general, technical search engine optimization is all about crawlability, i.e. how search engine spiders can index your website pages and crawl them. Technical is about optimizing your website communications unrelated to the website and content promotion. You need to follow technical SEO best practices to rank your website in 2021. The list of some technical search engine optimization elements is as follows:

Website structure and navigation.
Hypertext Transfer Protocol Secure (HTTPS) and Secure Sockets Layer (SSL)
Set a favorite domain
Website Speed ​​(Web Basics)
Content Delivery Network (CDN) Optimization
Hypertext Markup Language (HTML) Optimization
Optimizing URL structure
Structured data markup
404 Page Optimization
Optimize your sitemap in Extensible Markup Language (XML)
Multilingual sites and pagination.
User experience (UX) addresses your website visitors, and technical search engine optimization code number of philippines moves towards search engine readability. Both UX and technical SEO provide users with the best experience. However, UX and technical SEO are very close. UX provides easy navigation, better loading speed, and faster response to user actions.

5. Mobile Search Engine Optimization (SEO) and Accelerated Mobile Pages (AMP)
More searches are done on search engines on mobile devices, so mobile optimization is essential. You can implement your mobile website using dynamic serving, split URLs, or responsive design – it’s up to you. Plus, mobile search engine optimization will take the world by storm in 2021 and beyond.

Google moves at a snail's pace with the mobile version of its pages and characterizes the layout and content of the mobile page to rank it in the search engine results pages (SERPs) after the mobile-first index. Therefore, a great mobile page should be your top priority. You can lose rankings in both desktop and mobile results if your page does not load well on mobile screens.

Search engines are proposing that your website loads within a second for mobile users. For many industries, mobile search engine optimization will become an important component of their search engine optimization approach in 2021.

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Transactional websites that have different functionalities that depend on user events will receive attention. In 2021, it is important to optimize your website for mobile devices. Some actions are as follows:

Need to speed up mobile charging
Organize your content so it's easy to read.
For animated content and video, use HTML5.
Try using small header images
Setting the "viewport content" label
You should use negative space between buttons, design elements, and text.
As a tab bar, use the social sharing buttons.
The Basics of the Web :- Google Search Console launched the Core Web Vitals report in 2020. Core Web Vitals give you an insight into how your pages are performing based on real-world usage data (aka field data). So, the report is based on LCP, FID, and CLS, these are three metrics. So, Accelerated Mobile Pages (AMP) are designed to load quickly on mobile devices which are simplified versions of web pages.

6. Local Search Engine Optimization (SEO)
In fact, non-AMP pages load about 4 times slower than their AMP counterparts. For sites that only display content, accelerated mobile pages will be significant. Prioritizing readability and speed is the main goal of accelerated mobile pages (AMP). Images load on scrolling only because AMP pages are being burdened with slow image loading. To display content, AMP pages are cached on Google’s server.

Everyone is looking for local SEO with the rise of “near me” queries. In 2021, the local search engine optimization industry is set to explode. According to Google, 46% conduct local searches. For most businesses, catering to local reach has to prove important. Demand for local vendors is increasing. Here are three core elements of local search engine optimization:

Elements
Proximity: – You must have a physical existence of your business scheduled on Google My Business in the area of ​​your target audience. Google selects some businesses based on their online status as in some cases you are not able to do so. In such cases, you will be able to mention all the possible service areas.

Relevance: – How relevant are the search queries to your services and products? In your Google My Business listings, you should expand on the description of your services and products. Therefore, in the respective sections, you can list each of the services and products with a concise description. Some long-tail keywords can be targeted for these descriptions.

Prominence: – It is all about reviews. Reviews will play a major role in local search engine optimization for businesses in 2021. So, you can achieve high ranking with positive reviews in local search results, or we can say it will help you to increase your ranking in search engines like Google.

Further
Also, for a better experience, you can post responses to the reviews you have received. To learn from the reviews, for example, if the reviews are positive, you should thank your users and if the reviews are negative, you should try to fix their problems. So, if they are satisfied, you can ask them about changing the reviews.

Local reviews on social business pages, supporting content, and local directories are crucial factors for local search engine optimization in 2021.