Next, check out the main steps you need to take to implement the strategy successfully!

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How to build a successful Marketing Automation strategy?
As we have already mentioned, more and more companies are adopting Marketing Automation strategies.

Thus, building an efficient approach for your business is fundamental to maintaining the brand’s relevance in the market.

Neglecting this issue means that other organizations will offer more qualified experiences to consumers, threatening your market share. In any case, there is no point in investing in automation without a well-structured plan.



Understand the marketing funnel
Before starting your strategy, it’s important to master one of the main brazil cell phone number list marketing concepts, which is fundamental for efficient automation.

It’s the marketing funnel, which separates the leads according to where they are in their buying journeys. We can break down the funnel into three steps.

awareness: it deals with the leads that have just made contact and know little about the problems themselves;
consideration: deals with leads that already consume content of your brand and are currently analyzing alternatives in search of a solution;
conversion: communicates with leads that have already decided they need to buy a product and are picking the best options.
Set your goals
It’s essential to establish a sense of direction for the strategy right from the start. Therefore, set clear and realistic objectives. They will guide your efforts and measure the results achieved.

At this point, it’s also important to establish your KPIs.

These metrics make it easier for the company to evaluate the development of the strategy, highlighting aspects that can be optimized.

Find the best tools
It’s impossible to execute a Marketing Automation strategy without the use of one or more tools.

You must decide strategically and guarantee the use of the best platform.

We will talk more about this on the next topics.

Define your buyer persona
If you haven’t defined your buyer persona, waste no more time. Establishing this component is critical to ensuring that you focus your strategy on the right target.

This makes it easier to decide what are the best ways to impact your audience.

If you don’t know what a buyer persona is, don’t worry, it’s pretty simple. It’s a semi-functional character that simulates the profile of your ideal client, serving as the basis of your communication efforts.

It’s very similar to the target audience but with some critical differences. Besides the demographic data, you need to add to the persona more information, such as pains, needs, and motivations. Most companies even create fictional names to humanize their personas.

Attract your buyer persona
After defining your buyer persona, it’s time to choose the best channels of communication with the audience.

After doing this, you can assemble specific automation plans for each channel, considering their different characteristics.

More than that, it’s essential to understand the triggers that can drive your persona along the funnel until the point of conversion. After all, there is no value in using automation if you do not offer rich content and experiences to the customer.

Define the right approach for each funnel stage
The importance of understanding the different stages of the funnel is that, to reach your leads positively, you need to customize their experience.

This means that your approach should vary according to the prospect’s progress on the journey.

So, for your Marketing Automation strategy to be a success, you need to define how you will communicate at each stage.

Customers at the top of the funnel, for example, may welcome contacts more frequently. Those at the bottom of the funnel care less about frequency and more about quality.

It’s also crucial to define the content that will be produced. Blog posts are excellent for nurturing leads in the awareness phase.

Still, it’s necessary to diversify and create more incisive materials, such as ebooks and webinars, to meet all the stages of the funnel.