Data visualization for mobile: how to shape it

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Data visualization for mobile is not a new concept but it’s far from losing its relevance, especially in the world of marketing. After all, more than relying on quality information, it’s necessary to ensure the right conditions for its analysis. That is the reason we use graphics, animations, and other visual resources to facilitate the process.

An increasingly common practice is the use of smartphones canada cell phone number list and tablets for data processing. Creating mobile-friendly content can bring significant benefits but it involves several factors, such as screen size and image resolution.

So, is it worth investing in data visualization for mobile? How to do that? In this text, you’ll find out:

What is data visualization?
Why go mobile?

Keep reading!


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What is data visualization?
Data visualization refers to the graphical representation of data. It’s a concept present in the everyday life of several professionals, as the ability to assimilate information is essential for any activity. In marketing, for example, it’s a valuable resource to identify trends and behavior patterns.

The idea is to express data in a way that it can be properly understood and interpreted. The research process that generated the information can be extremely rich and bulky but you should expose the results simply and directly.

It’s easy to understand the importance of this. Imagine a strategic meeting in which all participants need to read an elaborate report, interpret it, and then come to a decision. Counter-productive, do you agree?

Get a quote right now for a top visual content!On the other hand, if the information is expressed more intuitively, the time spent will be less and the efficiency will be greater.

The whole concept becomes even more important when we talk about strategies that require quick and precise actions, such as Content Marketing. Data visualization allows the rapid identification of details and patterns that may indicate not only problems but also their possible causes and solutions.

With the use of visual resources, the comparison between different metrics also becomes more accessible. A quick look at a graph, for example, is enough to discover the variation in the conversion rate over a given period.

There are different data visualization techniques, ranging from traditional pie graphs to animated videos. In all cases, adapting the content for mobile can be an important step for your strategy. In the next topic, we’ll show why.