Because what you see matches what you hear, it is easier to understand the message. In addition, audiovisual information is processed faster than text and in a more passive way, which is only beneficial in a time of digitalization and an abundance of information. In video testimonials, valuable information is offered in a way that is accessible to the consumer.
8. Improve your customer experience and your score in Google
Furthermore, watching a video ensures that potential customers stay on your website longer, on average about two minutes. In addition, video increases the interactivity of your website , which will in
crease the involvement of your target group and improve the experience on your website. Of course, this does not go unnoticed. Google attributes this to the quality of your website and will reward you with a higher score in its search engine. Placing video testimonials on your website therefore contributes to your other SEO efforts. The consumer, but also Google, is looking for qualitative and relevant content and with customer reviews in the form of video testimonials you offer exactly this.
In addition to these advantages, there are also a number of pitfalls that you should take into account when creating video testimonials. Video testimonials remain an investment. They are hongkong phone numbers less easy to obtain and are a lot more expensive than written reviews. So think carefully in advance about what you want to achieve with your video testimonials and then determine when it makes sense for your company to start using them.
The second pitfall concerns the speaker in your video testimonial. People are often inclined to prepare themselves down to the last detail when they have to present something and in a video testimonial you can see right through that. You can prevent this by putting the speaker at ease from the start and choosing a pleasant setting in which he or she is not under pressure.
Finally, after creating your video testimonial, you need to make sure that you keep the customers who are featured in your video happy. They will ultimately become the ambassadors of your company, so you need to be able to guarantee consistent quality. If your ambassadors turn against you, it can quickly be over. But of course, delivering quality is always the basis of a successful company! An example of a strong video testimonial is this one below from Epipheo.
Do you have experience with making (or having made) video testimonials for your company or do you have an example of a strong video testimonial? Let us know in the comments!.