Through this data, campaign performance can also be monitored automatically to implement corrective actions.
BI reminds us of an elementary truth: marketing strategies that fail do so because they are wrong about who the target audience is.
As we've mentioned, customer experience is crucial. It'struemoney database built on the insights data provides us with about customer behavior, needs, and desires.
Through business intelligence, digital marketing allows companies to profile their customers into the right segments and thus focus on attracting and serving ideal prospects with appropriate messages and content.
Data-driven decisions
BI tools shape content marketing strategies by guiding decisions. With this technology, we can answer relevant questions about our audience and how to guide them through our sales funnel.
Decisions that improve the visibility of brands and their products, provide greater control over KPIs, better organization of data delivered through multi-channel flows, and better analysis of customer feedback from each campaign.
For example, robust BI solutions collect diverse data about consumers, regardless of their source, and convert it into a dashboard that can include:
Demographic statistics.
Audience weaknesses.
Purchasing habits.
Preferred products and services.
Preferred interaction channels.
Among other vital conclusions.