And this becomes even more interesting when it comes to writing email marketing subject lines, since here you must craft your lines to evoke emotions in those you want to read.
You can create urgency by using phrases like, "Take advantage of twitter database our offers before they're gone!" or "Save more with us! Check out our deals!" These words can get readers to open your emails and take action without thinking twice.
Generating expectations is another way to stir people's emotions. Triggering a desire to learn about the product or service you offer is a way to capture their attention.
And while the subject line should summarize what the user will find when they open the email, you don't have to tell the whole story. You can create a clear sentence, but the most important thing is that it sparks curiosity so they want to read more.
You can use phrases like: “Look how much money I've generated in the last few weeks,” “This has reached its limit! Check out our latest success stories,” or “I thought I'd never talk about this…”
Of course, always try to address the topic you're explaining. Don't make promises or create false expecta.